One thing we've always been strongly opposed to in the fitness business is the prevalence of snake oil sales tactics in our industry.
As people who truly felt a calling towards learning, sharing and helping people on a daily basis, it's hard to see so much bullshit out there.
That's not meant to seem cynical. We love what we do, we love the people we work with daily, and we've met countless passionate souls on the same mission.
However, at the end of the day, the majority of this industry is based on vanity, and that's a damn shame.
It's a damn shame that more people would pay good money for a crash diet than simply do something every day to become one percent better.
It's a damn shame that people will buy into a fitness program because there are pictures of abs involved, regardless of those abs have any connection to said program.
It's even more of a damn shame that so many people have decided to play off peoples' fears and insecurities to make their way in this industry. No one ever got stronger by having their fears exploited.
Most of you know this. We've been quite hostile towards the industry we work in before.
So, why am I writing this?
Well, recently, the perfect case study dropped in our collective laps. We got a referral to cook for someone who had a diet plan.
After looking at the diet plan, we had some reservations, so we decided to stalk out the trainer.
It turned out that this trainer was not an actual person, but simply a marketing machine on Instagram. Been in business less than a year, had multitudes of fitness models as before and after pictures, and 172,000 followers.
Yet....this person did not exist outside of this profile.
Maybe you know, maybe you don't, but you can buy Instagram followers. You can buy likes, and you can buy comments.
You can make the unknowing eye think you're a big deal.
And, that's exactly what this guy was doing.
He was really mean about it, too, when confronted.
After all this, we could not, in good conscience, provide for this client without letting him know what he had bought.
He thanked us, and then went completely ghost.
Mind you, this was a lot of money we put on the line, because we feel it's more important to educate our consumers than take their money. Like, enough to cover some mortgages.
Since he went ghost, we assume that, most likely, he'll give that money to the next person with a story to tell.
And that, my friends, is why we appreciate the everlasting shit out of our clients. It's hard to sell truth when our competition sells photoshop.
It happens every day, but this was a guy(or gal), using an alias to sell a cookie cutter training program.
HIS CLIENTS DO NOT GET TO KNOW HIS REAL NAME.
We did call him out, and the entire transcript of our conversation is coming in the next couple days(It's a lot of work).
In the meantime, here's the lovely comment he left on Melissa's IG page in the middle of our emails. While sending this, he was convincing us that he's legit and saying his wife was going to message her through IG. It actually becomes a funny exchange when we ask if his wife is an angry bald man.
Look forward to getting this compiled for you. Hopefully, it'll save someone some money on these douchebags. The email exchange is brilliant.
Peace and Love,
Mike and Melissa